Uncover the intricacies of IndcoServe's branding strategy, meticulously crafted to communicate the government's vision and values.
Established in 1965 by the Government of Tamil Nadu, Indco Serve serves as a vital guardian for small tea growers in the Nilgiris District, acting as a catalyst for their success. With a diverse product range, Indco Serve effectively markets its products across the nation.
We were honoured to undertake the comprehensive branding of this esteemed government project, encompassing everything from designing an e-commerce website and food truck to creating greetings and impactful newspaper advertisements.
Packing structure of premium tea gift boxes
With utmost attention to detail, our primary objective was to craft an exquisite gift box radiating a premium essence, characterised by its minimalist design and timeless aesthetic. The selection of the colour scheme took inspiration from the natural, earthy tones reminiscent of the sand in which the tea crops are nurtured. This careful choice ensured a harmonious connection between the packaging and the origins of the tea, adding a touch of sophistication and elegance to the overall presentation.
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How did we come up with the tagline?
The tagline "From the Nilgiris to the World'' is the perfect representation of the journey from cultivation to worldwide distribution, highlighting the impact and success of Indcoserve tea industry endeavours.
Packing details
During the meticulous process of designing the packaging structure, we prioritised three critical points that were essential to creating a compelling and eco-friendly packaging solution.
01.
Information about the Origin
By prominently displaying information about the origin of the product, we aimed to establish a connection between the consumer and the tea's origin, fostering a sense of trust and authenticity.
02.
No Plastic
In alignment with the ban on plastic in the Nilgiris district and our commitment to sustainability and environmental consciousness, we adhered to the principle of avoiding the use of plastic in packaging.
03.
Captivating Aesthetic Appeal
While prioritising information and sustainability, we also focused on creating an aesthetically pleasing packaging design.
Design for Indco Tea Vandi.
Why Red?
Igniting Appetites with Passionate Red
The colour red is chosen to captivate more customers. Red is a vibrant and stimulating colour known to increase appetite and evoke a physical response. Therefore, we opted for a red colour scheme that enhances attraction and excitement.
Primary Color
The colour red is chosen to captivate more customers. Red is a vibrant and stimulating colour
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Secondary Color
The colour red is chosen to captivate more customers. Red is a vibrant and stimulating colour
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Doodle Delights
Unleashing Connection and Creativity
To establish a direct connection with customers and appeal to children, we introduced doodles as a unique way of communicating. The design incorporates delightful doodles of tea and snacks, symbolising the availability of these items at the Tea Vandi.
Menu Magic
Unveiling Daily Delicacies and Prices
A designated section on the right side of the design serves as an informational corner to showcase the daily menu. By prominently displaying the menu, customers are informed about the offerings for the day and the corresponding prices. This elegant addition enhances clarity and convenience.
A Deep Dive into Indcoserve's Ecommerce Website Strategy
Indcoserve is a renowned tea company of the Government of India that operates in the Nilgiris District with a mission to uplift small tea growers in the region. To effectively convey their vision, we were entrusted with designing a website that would serve as a catalyst for these growers. Our primary goal was to showcase the vast tea plantations cultivated by farmers on the webpage's banner, symbolising their dedication and hard work.
Product Display
Details about product display will be shown here.
Sharing the Impact of Indcoserve
Recognising the importance of fostering a connection between consumers and farmers, we incorporated a dedicated section called "Farmer's Story." This section aims to shed light on how farmers benefit from Indco Serve's services. By sharing authentic stories and testimonials, we sought to establish an emotional connection between the audience and the farmers. Ultimately, our goal was to highlight the positive impact that consumers could contribute to by supporting Indco Serve and indirectly uplifting these hardworking individuals.
Indcoserve's Remarkable Branding Journey
Indco Serve's branding journey unveils a remarkable transformation that drove the brand to new heights of success. By strategically imagining its brand identity, we established a strong and memorable presence in the market. Through meticulous attention to detail, we crafted a cohesive and compelling visual language that resonated with its target audience. From the vibrant design to the captivating colour palette and engaging messaging, Indco Serve's branding exudes professionalism, trustworthiness, and innovation. This comprehensive approach created a strong brand image that sets IndcoServe apart and instils confidence in customers. The success of Indcoserve branding strategy serves as a testament to the power of strategic brand development in driving business growth and establishing a lasting connection with customers.
Case Studies
